Born in New York City in 1968, Alexis Bittar began his history of employment by selling flowers via a handpainted cart across from his home in Brooklyn. In 1979, he worked for a brief time as Golden Goose a photographer, and then, in 1983, he became a vendor of vintage clothes and jewelry in New York's East Village. In 1988, he designed 1st line of jewelry, and now, in 2010, he owns and operates three boutiques throughout New York City. Additionally hosts an upmarket line of lovely pieces that tend to be simply offered through such classy stores as Nordstrom's and Saks Fifth Avenue.