Nike Company is a very important one which gains great reputation for its manufacturing and supplying of sports apparel to people from all corners of the world. With its headquarter being located in Beaverton, Nike Company lies in the USA. It can also be regarded as a leading manufacture and supplier of athletic shoes and sports equipments among all companies like this. This company was initially set up as Blue Ribbon sports in 1964 by Bill Bowerman and Philip Knight. Later in 1978, in an official way, the name of the Blue Ribbon Sports was changed into Nike Incorporation. When it comes to the word Nike, it comes from a Greek word, referring to the goddess of victory. By manufacturing its own products, such as the Nike Golf, Nike Pro and Nike air, Nike Company gets its brand known in the market. Soon after that, the first retail store of Nike products was born with name of Nike town. As for the sponsors of Nike Company; they are mainly the well-known athletes in the entire world, or sports teams.
The profits of Nike Company has reached up to $19.2 billon in 2009. Nike Company gets its profits mainly in America (34%) and the sales of its products in EMEA(new air jordan shoes)take up 29% in all. The first product of Nike Company was the track running shoe. Shoes win about 53.7% of the total profits for Nike Company. Nike products cover a large range of sports areas and this makes Nike Company compete against many companies like New Balance, Reebok, Puma, and Adidas. And among all these opponents, Adidas can be considered as the biggest one, with its profits of $13 billion. The marketing strategy can be seen as a key factor for Nike Company to achieve the big success. Producing innovative sports goods with perfect designs, Nike is considered as a premium brand. Owing to the cooperation with major athletes, professional sports teams and college athletic teams, Nike Company wins extreme reputation for its products.
It is Marc Peter that is responsible for Nike Company being the president and the Chief Executive Officer (CEO). In Nike Company, the chairman of the board of directors is Philip Knight and the president of the Nike Brand, Charlie Denson. From the distribution of directors in Nike Company, we can see some diversity in aspect of leadership. Truly, there are more male directors than female ones, but the difference is not so notable. Besides, as to people in the leadership, they are very proficient in marketing system. In fact, you can perceive this just from the professionalisms of the directors of the Nike Company. Due to the existing of differences in professionalisms, decisions within Nike Company can be made fast and effectively.
The stakeholders of Nike Company mainly include people or parties who show great interest in this company and the decisions within this company will also exert influences to them