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Her wildly popular blog, Sea of Shoes, has documented her favourite purchases and pairs since 2008, landing her on the pages of Vanity Fair and at dinner tables with Karl Lagerfeld. It's a radical rethink of a wholesale model; at Golden Goose Sneakers APOC Store, there are no wholesale buyers, no order minimums, no delivery windows. Giorgio Armani and Prada are reconfiguring factory operations to help produce medical scrubs, while the likes of Versace and Gucci are making large donations to hospitals in Italy. Think: Flipped bobs and polished low chignons.
Backstage at Balmain, Sam McKnight referenced vintage photos of Princess Caroline of Monaco who, in the early '80s, had a proclivity for sculpted slick-backs. "It's slick, controlled-very couture," said McKnight of the effect. Despite living in slippers right now, we have warmer days to look forward to. Our work-from-home editors are already eyeing the biggest shoe trends of summer, and some just might surprise you.
You're not alone. Worsfold says FTSY hopes to integrate with Shopify, a boutique-brand e-commerce platform, and cites Margaux, the fit-focused direct-to-consumer footwear brand known for its ballet flats, as a prospective customer. And much like Reformation's apparel, its shoes are sustainable too. Speaking of unexpected combinations, one of the most unusual footwear trends is the emerging sandal-boot. Bethany Golden Goose Sale Williams, who launched the Emergency Designer Network in England with Phoebe English and Holly Fulton early in the COVID-19 pandemic, is using APOC to presell pieces from her sustainably made collection.
"We've been somewhat lucky as a direct-to-consumer business, which was always a priority," says Wright. Jennifer Lopez was meant to be in her hometown of New York City today, where she was going to launch her new (and very good) footwear collection with DSW. I don't know anything Golden Goose Shoes that makes me happier than shopping for a pair of shoes. We have an online book about it now, it's free, [and] people can download it through Harlem's Fashion Row. Whether you're in the market for one of her Sacai jackets or not, Rutson's message resonates in our post-lockdown reality.
Some designers like Williams and LVMH Special Prize锟紺winner Vejas Kruszewski already have name recognition. "When the pandemic first hit New York City we started to experience a lot of racism as Asian Americans, as immigrants. Instead, she turned Grazia Chiuri's ethereal femininity into something vampy. If you're stuck at home right now, you can go on TikTok and practice dancing, which is always something that makes your mood better. We looked at things that we did and wanted to play on past things, and how to apply them to dressing. Things turned upside down, inside out, backwards.
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