Nike Company is a very important one which gains great reputation for its manufacturing and supplying of sports apparel to people from all corners of the world. With its headquarter being located in Beaverton, Nike Company lies in the USA. It can also be regarded as a leading manufacture and supplier of athletic shoes and sports equipments among all companies like this. This company was initially set up as Blue Ribbon sports in 1964 by Bill Bowerman and Philip Knight. Later in 1978, in an official way, the name of the Blue Ribbon Sports was changed into Nike Incorporation. When it comes to the word Nike, it comes from a Greek word, referring to the goddess of victory. By manufacturing its own products, such as the Nike Golf, Nike Pro and Nike air, Nike Company gets its brand known in the market. Nike Company then owns its first small retail shop the name of which is Nike town. As for the sponsors of Nike Company; they are mainly the well-known athletes in the entire world, or sports teams.
The profits of Nike Company has reached up to $19.2 billon in 2009. Nike Company gets its profits mainly in America (34%) and the sales of its products in EMEA (Europe, Middle East and Africa) take up 29% in all. As to the first pair of Nike shoes; it is the track running shoe. Among the whole profits in Nike Company, nearly 53.7% are from the footwear. Nike products cover a large range of sports areas and this makes Nike Company compete against many companies like New Balance, Reebok, Puma, and Adidas. And among all these opponents,authentic nike shoescan be considered as the biggest one, with its profits of $13 billion. The marketing strategy can be seen as a key factor for Nike Company to achieve the big success. Nike is seen as an excellent brand which offers creative and well-designed sports apparel. Owing to the cooperation with major athletes, professional sports teams and college athletic teams, Nike Company wins extreme reputation for its products.
Marc Peter, as the president in Nike Company, is also the Chief Executive Officer (CEO) by managing the company. Philip Knight is recommended as the chairman of the board of directors and Charlie Denson is the president of the Nike Brand. The appointment of directors in Nike Company reveals that there exists certain diversity in terms of leadership despites that there are more men than women but the difference is not so obvious. Besides, as to people in the leadership, they are very proficient in marketing system. In fact, you can perceive this just from the professionalisms of the directors of the Nike Company. Due to the existing of differences in professionalismsArticle Submission, decisions within Nike Company can be made fast and effectively.
The stakeholders of Nike Company mainly include people or parties who show great interest in this company and the decisions within this company will also exert influences to them