With the cooperation between Nike and Baidu going deep and developing constantly, their cooperation way is shifting all the time as well. Except pure key words marketing and brand zones marketing, we hope to combine Nike with Baidu, to make the association a necessary sport specialist for netizens in daily life. Whatever is as a matter of fact involved in sport, such as learning or culture, goods, news of exercising and matches, and the like, could be got on this terrace easily, one important person says, we think about that Baidu's development should be in line with Nike's requirement, Nike is changing well for a long time from being accepted passively by audience by means of advertising purely originally to a lot of new social intercourse forms now, we are trying to have a deeper communication with customers actually, to break the fool way of listening to speaking in the past time.
In the marketing setup alive now, Nike lays stress on users' feedback a lot, fortunately, Baidu is able to know much more about customers' hearts.It is said that conforming to the tidal wave of consume market, Nike has also set up a E-shop at the end of 2010, during a year doing business, the data of Nike's financial report of the second season in 2011 could have reflected the working result of online mart in a great way. Nike has published their financial advisory of the second season in 201l at the end of the year, the advisory indicates, that its pure profit during the time is four point six nine hundred million dollars in total, it is going up by two point six percent in all, compared to 4.57 hundred million dollars at the same time last year. The company's saleroom goes up by twenty-six percent at the similar race, too, among them its result in China is increasing by twenty-eight,Cheap Air Jordans Retro,the selling on the Internet has occurred to be different from the zero indeed. Baidu has a great influence on increasing the sale achievement of online mart, a person discloses, the E-shops depend on the platform very much, once appearing some oriented words that consumers mainly use to search goods, we are sure to lead the online marts of Nike to do marketing, for this reason, lots of products are from the lead of Baidu.
nevertheless, she shows, at present, E-shops' achievements are just play a little part in the sale in all China, that e-business field is further up progressing is what a great number firms look well about the coming of shopping tidal, Nike included. Afterwards, Nike is wishing to go on finding out the extremity that Baidu owns indeed all the way, in the meanwhile it wishes Baidu to assist to seek for plenty of customers to buy its goods actively. What's more, Nike is planning to spread more special brand image to their customers by a series of methods while they are doing