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South African Tourism is working with the agency to finalize a comprehensive program to educate American consumers and press on South Africa's many attractions and experiences. The campaign will seek to develop a distinct and compelling persona for South Africa that is recognizable and relatable to Americans, and will be supported by consumer and trade events, media tours, sponsorships, partnerships, and news bureau services throughout the year.
"Lastly, we wanted to make sure that there was a level of uniqueness and collectibility with every Panini HRX card."The Video Trading Card is the latest in a stream of product introductions and new projects the Recom Group has been working on that focus on incorporating video into consumer geared initiatives.
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Potential buyers initially submitted bids Thursday. It hosted the Detroit Lions of the NFL from 1975 2001, the Detroit Pistons of the NBA from 1978 1988, the Michigan Panthers of the USFL from 1983 1984, the college football Cherry Bowl in 1984 and 1985 and Motor City Bowl from 1997 until 2001, the MHSAA football state finals from 1976 2004, and four first round games during the 1994 FIFA World Cup. It was also one of the largest stadiums in the NFL during this time, after FedEx Field which opened in 1997.
In pop culture, South Africa has been a featured location in recent films and popular reality television shows including the biographical sports drama, Invictus; the sci fi blockbuster, District 9; Blue Crush 2; as well as ABC Network's The Bachelor. The awareness of South Africa continues with the launch of the latest James Bond novel that takes place in Cape Town, Carte Blanche and the production of Safe House, with Denzel Washington, which shot earlier this year in Cape Town. This ongoing attention and popularity has placed South Africa in the global limelight, bringing the country to the forefront of prospective travelers' minds by showcasing the country's diverse backdrops, including its majestic landscape, culture and people.
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