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Добавлено vivian, Вторник, Июнь 17, 2014 - 07:12

In the ten metrics examined by AEO, Nike is ranked lower than 3rd in only two and has at least a share of the top rank in five of the eight, making Nike the top performer. Adidas and Asics' were top nike roshe run mens black as well. Adidas ranked in the top three in seven of the ten metrics while Asics' contributed the most health & fitness apps.Adam Thorwart, Strategy Analytics' Senior Research Associate for AEO, notes that "Nike's move away from hardware will not affect its pursuit of software dominance in the health & fitness space, but rather open doors in becoming a third party developer to other companies' wearable devices."

"NikeFuel is already a common currency for measuring activity across the Nike+ product line. NikeFuel is not another arbitrary point system, rather it was created in collaboration with Arizona State University to measure oxygen uptake for various kinds of activities. The result is a metric that can measure different kinds of activities that can be used by both men and women of all shapes and sizes. NikeFuel is calculated for different types of movement using Nike

Besides, Nike is delivering better financial performance than Lululemon. For the quarter ended on Feb. 26, Nike delivered a 13% increase in revenues, to $7 billion, while sales excluding currency fluctuations jumped 14% versus the prior year. Worldwide future orders were up by 12% in U.S. dollars and 14% when adjusted for currency volatility.Under Armour is less than 10% of Nike's size in terms of revenues, but the company is generating truly explosive growth rates on the back of quality differentiation and a culture of permanent innovation.Under Armour announced an impressive 36% increase in revenues during the quarter ended on March 31, reaching $642 million during the period. Earnings per share increased by an even stronger 71% year over year, and the company raised its guidance for both sales and operating income in 2014.Investors looking for a solid quality leader in the sports-apparel business will hardly find a better alternative to Nike, while those who prefer a smaller company with extraordinary financial performance and abundant room for growth may want to take a look at Under Armour instead.Lululemon's financial performance has been disappointing for quite some time, and last quarter was no exception. Lululemon can't seem to find a clear path to overcome its problems, and it's hard to tell, at this stage, if the worst is over for the company, or if investors will need to face further difficulties down the jjbkchlx Nike and Under Armour look like superior choices in the industry.If we're talking about runners, it's nike free tiffany blue uk to top the cultural cache and history of the Nike Air Huarache. But the sneaker has been hard to grab in the U.S. Instead, it's flourished in Europe as of late. That is until the last few weeks.Word came out that Foot Locker would be stocking the bzuroabt Grey" Huarache, and now its sister retailer, Footaction, is getting in on the Huarache fun, too.Footaction's Twitter just announced that an all-black version of the sneaker is hitting stores right now. But here's the kicker: They're not available online. However, you can find out which store will have them right here.The ad agencies behind the animated ad are Wieden+Kennedy of Portland and Passion of London.In a press release Nike's chief marketing officer Davide Grasso said the "idea behind 'The Last Game' nike free pink grey uk to show the world that Nike, like any true lover of football, believes that the game should be brilliant, daring and bold.""Having the confidence to take risks is absolutely vital in football.

Nike has signed six of the 10 most marketable footballers in the world, to just three for Adidas and one for smaller German brand Puma, according to a new ranking by sports marketing research group Repucom published on Wednesday.Portugal's Cristiano Ronaldo, sponsored by Nike, tops the Repucom ranking, with almost 84 percent of people around the world saying they know the Real Madrid striker, helping to sell over one million shirts with his name on the back in 2013.The appeal of the extrovert Ronaldo, who took the crown as the world's best player from Messi in January, is helped by his use of Twitter, where he has 26 million followers to just two million for the more retiring Argentine.Ronaldo probably helps sell shirts even when he isn't wearing one - he poses nude on the cover of the latest Spanish Vogue with his model girlfriend Irina Shayk - though the branding benefits are shared as Adidas sponsors Real Madrid."While it is primarily about performance on the elvguuwx a player's appeal is about a whole range of variables. With a footballer, you see everything, on the pitch and off the pitch, week in, nike roshe run womens out," said Repucom founder Paul Smith.Adidas, which has long dominated the market for soccer boots, shirts and balls, is facing a fierce challenge from Nike, the world's biggest sportswear company that has only been a serious player in soccer for the last 20 years.While Adidas has supplied the match ball for the World Cup since 1970 and has extended its sponsorship of the competition to 2030, Nike is for the first time kitting out more teams - 10 out of 32 finalists - including hosts and favourites Brazil.Adidas, which is supplying nine teams including reigning champions Spain, as well as Argentina and Germany, expects to make a record 2 billion euros ($2.7 billion) from football this year, still exceeding Nike's $2 billion of soccer turnover."Football is the DNA of our company. We want to clearly show that we are number one in football," Adidas Chief Executive Herbert Hainer told journalists last week, adding Adidas expected to sell significantly more balls than at the last World Cup in South Africa four years ago and about as many shirts.Hainer acknowledged that Adidas faced a "head-to-head" race with Nike in the soccer shoe market, but predicted Adidas would still sell 2 million pairs of special World Cup boots.



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