We mainly talk about the following three types: AF1, Dunk, Blazer. Born in 1982, Air Force 1 played an important role in Basketball movement. Nike chose 6 basketball players to endorse this shoe: Moses Malone, Michael Cooper, Jamal Wilkes, Bobby Jones, Mitchell Thompson and Calvin Knight. All of them are carefully chosen by Nike and have the potential to bring Nike a great benefit. Classic posters, tough postures, Malone and his friends show the six factors led to AF One's success: large, durable, beyond, heroic, coherent and pure. Air Force 1 is not only a pair of shoes: it is a kind of experience, it is a bridge connected with the birth place and a kind of culture and the culture makes it survive.
The innovation of yesterday has become the old classic. If we say that Nike is the forefather of Air Force 1, then it does not belong to Nike, instead a symbol of culture. Today's Air Force 1 makes a perfect interpretation of"Air Jordans Retro Mens".New colors and patterns of the expression inject new soul into Air Force 1. It has already become the daily necessity in today's American young people. When shoes have become a kind of culture, it is a work of art. Even in China, Air Force 1 tide also flourished. Many young people want to have a pair of Air Force1, because it can show their ego style. When Hip-Hop had swept the world, Air Force 1 naturally became the essential part. Since then, Air Force began to lead the shoes market.
AF1 is composed of three grades, the first level C is the classic presenter. The materials of different part are as followed: plastic shoes tongue, ordinary material lining, synthetic leather and the iron-plastic laces. The second P level, lining and leather are the premium factors to distinguish P level. The grid dry-fit material of P level leather is prior than classic lining. The shoes of level S is made of true leather skin and lining, with the heel portion of level S which using MAX SOLE technology, a special pattern of crystal bottom. There is a special kind of LUX level, by Italy handmade, limited version.
The character of Nike Dunk shoes is affixed with the ground. Dunk, with simple design and low technology content, has a cross-century meaning. According to the technology content, we always think that Dunk without air cushion is the primitive one. Nike won the top championship in the basketball shoes market by launched out Air Force 1, which made it defeat Converse in the year of 1983. But in 1985, Adidas Company recovered itself and caused the sports product market a great change, which made Nike a crisis. At this time, in order to reverse the trend, Nike company made an influence in the world movement: it signed the super basketball star-Michael Jordan, using Air Force One as the prototype, designed the first signature shoes Air Jordan One. From that time, all the famous basketball teams held a strong requirement for their own basketball shoes.
Nike Blazer: There once a foreigner said: "I am sure all of you have heard of them if you are by now 35 years old or a Nike sneaker collector...", what he said here is Nike Blazer. "The Iceman", nickname of the famous basketball legend George Gervin, is the forefather of "burning man". Young basketball fans may not remember this man that was 30 years ago.
Before 1973, Nike only made running shoes, and from that time, it opened its world market career. This year, NIKE imitated and modified the CONVERSE canvas basketball shoes, launched Blazer, for the concept of "THE NEW WAY". This marks the first step for NIKE to enter into the basketball shoes market. It's easy to recognize Nike Blazer by the huge Nike hook. Now the Nike shoes appeared no label or only a particularly delicate hook style, because the Nike name is loud enough. But at that time, Nike in basketball shoes is only a child, designers need to feature the product in a rich destructive expression, so that people can easily distinguish the difference between Nike shoes and CONVERSE.