On the eve before the London Olympic Games, an advertisement logoed "Live out Your Greatness" was put on the screen of most of the major television stations and websites, the word "greatness", with which people are tediously familiar frequently appeared on the silver screen, which rightly show the beginning of the marketing activities in of Nike's "Find Your Greatness" series in China.
Let us ask a question, is Nike the sponsor of the London Olympic Games? It's believed that most people's answers are"yes" and the data also suggest this In a survey for 1034 American consumers, about 34% consumers mistakenly believed that Nike is the sponsors of the London Olympic Games, while only 24% of the respondents knew that the official sponsor of this London Olympic Games is Adidas.

Being a legendary character, Phil Knight established Nike Company in 1972, which was rapidly forged into a leading brand among sporting products industry all over the world. What is more significant is that in 1980s, Knight practiced the pattern of "asset-light strategy" and nowadays it has proved to be a dominating business pattern in worldwide sporting products industry. Even those traditional sports brands with a hundred years history have to choose the "Nike style" surviving way in order to catch up with the expansion rhythm of Nike Company. As for this Phil Knight said "the only way to beat Nike is to imitate us fully and accurately, and then try to find out differences to break up".

The best part of having a shoes holder is that your shoes can be kept in an structured way instead of littering your house. It can change the feel of your house with an structured agreement. It provides you numerous advantages, some of them are detailed below:

Preserves high top quality of your footwear: If your shoes are spread here and there in the living space. Then, you may step on them, and it may damage their shape and outlining. Every time you trample on them, you often damage their top quality. However, your shoes will last longer when they are placed in a secure home. A completely designed shoes holder maintains the high top quality of them. It provides you a secure home to provide an array of shoes.

Judging from the shoes name, you can know that this shoe must be a lightweight one. The little 273g of single one shoe is really a little crazy light, and we can not deny that it was really the lightest one. In the modern world, to meet the highly demands of the shoes weight, fast speed and the highly fighting capability, the material to make shoes are tend to become lighter and solid.
We all admit the benefits that upper leather material can bring to us but its disadvantages can not be ignored, such as the heavy weight, and bad ventilation performance, as for the man-made fabric upper material lightweight and breathable are needless to say, but the heavy weight problem is the question. So the need for a new alternative is ready to come out to guarantee the protection and support. At the very beginning of the NBA seasonal games, Adidas launched the AdiZero Rose 1.0, which used the Monomesh material as the upper material thus make the shoes weight down to 373 grams, and became the lightest shoes in Adidas Basketball shoes history. Compare with the ordinary 450 grams to 500 grams weight basketball shoes, this has been a lot"authentic nike shoes".The following AdiZero Rose 1.5 basketball shoes series adopted the new SpiritSkin technical material which made the shoes weight more light. From that time, AdiZero Rose basketball shoe became the lightest basketball shoe in Adidas history. Only just over two to three months time, Adidas refreshed the record, with a 273 grams instead of the 373 grams, what sounded really crazy. AdiZero Crazy Light did not adopt any leather material, it just tried its best to make the combination of the nylon fabric and mesh and special materials to an extreme effect. The SprintWeb technology upper can finish the task of the formal thick shoes in its protection and surpport. In addition to the innovative shoe design, we see the Sprint Frame technology used in this pair of shoes, which combine the mid-sole together with the heel to form a complete support system. It is worth mentioning is that this pair of shoes adopted the new type environment friendly glue, which pay more attention to environmental protection and durability.

Luckily, there are plenty of practical ways to get rid of the smell in your footwear, while giving you some much-needed anti-bacterial treatment.
One of the most affordable solutions for stinky footwear is to spread the within the footwear with ordinary cooking soft drinks. A light cleaning will reduce the effects of the smell and get rid of viruses and sweating in the footwear. You can also spread a little on your bare legs before placing footwear on to ensure that you stay clean all day. Or, spread a generous amount of ordinary cooking soft drinks in the footwear, spread the ordinary cooking soft drinks around, and leave it in the footwear over night to get rid of the excess wetness and bad odors in the footwear. Baby powdered can have the same positive effect.

Every year, Nike Corporation puts forward 50 million dollars as the expenses of technological research and goods development since 1995, and they studied the products from many points of view, such as biomechanics, engineering technology, industrial design, chemistry, physiology and so on. Nike Company also obtained some new technologies through acquisition strategy. For example, American Tetra Company is specialized in manufacturing gasbag materials, and those shock absorption series sporting shoes adopted this technique, which was very important in Nike Company's glory in 1980s.
Nike Company is also thinking highly of consumers' feedback message. On the one hand, it contributes to understand consumers' likes and seize market changes, and on the other hand, it also helps the company's research personnel to perfect the properties of the products.

Nike ambuscade marketing strategy lets Adidas that invested 100 million pound to become the London Olympic sponsors feel awkward. Making reaction to unexpected movement course during five to ten minutes is a hard action in micro blog marketing moves.
There are few people can spell all dignity and restart again in the peak, even though you will end up with nothing, and there are few persons who can go out and fall and show great. This is that at the end of the 110 meter hurdles in London stadium Nike official micro blogging @Just Do It released the message and within 24 hours it is forwarded nearly 13 million times by net citizens and received more than 26,000 comments. For Nike, the accident retire of the signed image spokesperson Liu Xiang has negative effect on their brand communication. However, this ingenious micro blog article made the trademark marketing has magical effect from attunements decayed.

Kobe Bryant basketball shoes by Nike are quality, innovative shoes. The sixth edition of the Zoom Kobe series was released in December, 2010. Fans of both shoes and Bryant always look forward to the drop date of each shoe, and it was no different in the months and weeks leading up to the drop of the ZK VI.
A wide range of colorways is available to the Zoom Kobe sneakers. Periodically, though, Nike releases unique editions of the Bryant sneaker. Though Adidas was the first maker of the official Bryant sneaker, Nike helped explode the popularity of his sneakers.The first affiliation for Bryant with Nike was the Air Zoom Huarache 2K4. It was followed the next year with the 2K5. This 2K5 was the first to feature his new Nike logo. It is alleged to symbolize a samurai warrior.

Just do it, as the Nike' logotype, it has been familiar by nearly every person, no matter where you are. Nike shoes are known by both the young and the old People. The above situations manifest the success of Nike and Nike is absolutely a great company comparing to Adidas.
Nike shoes are worn nearly by all NBA stars including those famous ones like Jordan and Kobe, in addition, when it comes to the football field, the players also tend to wear Nike sheos more instead of Adidas. As to the field of skateboarding, Nike also has the special shoes, say, Nike SB. And right now Nike golf shoes are also developed by Nike company. From these cases we can learn that Nike Company now has become a leading one and will continue being in that state even in the future. Nevertheless, Nike also experiences some difficulties in its developing course.

Nike has made a commercial, completely different with before! Through this new-born TV-commercial, the limitless power in the sports is interpreted. Once again, Nike put its well-known advertising slogan Just Do It. Every athlete, a nobody, even a top one in the world, he or she tries the best in the game, and attempt to create the best achievements. They expect to change themselves with relentless exercise full of sweat. Here, there is at least one face that you are familiar with, one movement that you feel empathy, and one process that makes you surge the emotion, and one ending that causes you to be full of tears, anyway, you can always see your shadow. Through the completely new commercial of Nike, sports and people are related to each other intimately. It brings more people into the field of sports, activating them to move actively and makes them experience the charming of sports.