People's views about some other brands such as Adidas, Puma and Li Ning seem to be determined despite the fact that Li Ning claimed that he expected to exceed Nike. But Li Ning's expectation is too difficult to come true. Then how this happens? Just because of Nike products, or some other things?
In comparison with other brands, Nike shoes do not exceed much in quality, for high technology is adopted in shoes of all these brands. For instance, air cushion has become a necessary technology which is applied in products of nearly all other brands instead of only being unique to Nike air max. In addition, in certain area, Adidas shoes exceed Nike's, say, Adidas football shoes, the best ones in the entire world. In a sense, when it comes to high technology; Adidas does a better job than Nike, although the latter also develops new inside technology each year. To satisfy needs of different sports area, say, basketball, golf, skateboarding, running, etc, many types of Nike shoes have been introduced. This is an acknowledged fact. Nike shoes for almost all area like classic Nike Air shoes and new Nike self-lacing shoes can illustrate the excellence ofauthentic nike shoes.But Nike shoes can still not exceed other professional shoes despite all the achievements they have made. This can not be counted as mistake of Nike. Yet still, this proves Nike's imperfection.
However, sales of Nike shoes are not affected by the above situation and Nike shoes are still the most popular ones in the entire world. Almost all people of different age prefer to wear Nike shoes. Then what is the reason? Only because of Nike's advertisements? Maybe this is a little true. Nike advertisements appear in both TV and internet. It is acknowledged that the popularity of the first Nike shoes should be attributed to Nike's cooperation with Jordan who is the famous basketball star in NBA. After that, more and more people become familiar with Nike.
Nike's success should be mainly attributed to its spirits and this makes Nike Company outstanding out of other brands which only pay attention to making profits. Nike Company which is seen as a famous one attaches much importance to great events in society, sports area and environment. Similar with its advertisements on TV, Nike Company respects environmental protection law, in addition, it is the first one to require its staff to protect environment around the world.
To sum up, Nike's success is not an accident, for Nike offers us extreme inspiration, both substantial and spiritual, and this inspiration helps us overcome difficulties in our life. Nike's success story delivers us an idea that everything is possible and this helps us find the optimistic aspects in life.