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How to Imitate 2017 Nike Company’s Marketing Strategies |
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Добавлено windowss, Четверг, Ноябрь 2, 2017 - 07:46 |
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Every year, Nike Corporation puts forward 50 million dollars as the expenses of technological research and goods development since 1995, and they studied the products from many points of view, such as biomechanics, engineering technology, industrial design, chemistry, physiology and so on. Nike Company also obtained some new technologies through acquisition strategy. For example, American Tetra Company is specialized in manufacturing gasbag materials, and those shock absorption series sporting shoes adopted this technique, which was very important in Nike Company's glory in 1980s.
Nike Company is also thinking highly of consumers' feedback message. On the one hand, it contributes to understand consumers' likes and seize market changes, and on the other hand, it also helps the company's research personnel to perfect the properties of the products.
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Nike Company: Just Do It and Make It |
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Добавлено windowss, Четверг, Ноябрь 2, 2017 - 07:45 |
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Just do it, as the Nike' logotype, it has been familiar by nearly every person, no matter where you are. Nike shoes are known by both the young and the old People. The above situations manifest the success of Nike and Nike is absolutely a great company comparing to Adidas.
Nike shoes are worn nearly by all NBA stars including those famous ones like Jordan and Kobe, in addition, when it comes to the football field, the players also tend to wear Nike sheos more instead of Adidas. As to the field of skateboarding, Nike also has the special shoes, say, Nike SB. And right now Nike golf shoes are also developed by Nike company. From these cases we can learn that Nike Company now has become a leading one and will continue being in that state even in the future. Nevertheless, Nike also experiences some difficulties in its developing course.
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Nike: Sports Creats Another Self |
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Добавлено windowss, Четверг, Ноябрь 2, 2017 - 07:45 |
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Nike has made a commercial, completely different with before! Through this new-born TV-commercial, the limitless power in the sports is interpreted. Once again, Nike put its well-known advertising slogan Just Do It. Every athlete, a nobody, even a top one in the world, he or she tries the best in the game, and attempt to create the best achievements. They expect to change themselves with relentless exercise full of sweat. Here, there is at least one face that you are familiar with, one movement that you feel empathy, and one process that makes you surge the emotion, and one ending that causes you to be full of tears, anyway, you can always see your shadow. Through the completely new commercial of Nike, sports and people are related to each other intimately. It brings more people into the field of sports, activating them to move actively and makes them experience the charming of sports.
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The Peculiarities of Vector Shoes |
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Добавлено windowss, Четверг, Ноябрь 2, 2017 - 07:44 |
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Now, let me introduce the Vector shoes which made by HI-TEC Company. People should choose these shoes when they are outdoors. The shoes are very comfortable. When I live in the city or participate in some outdoor activities, I always wear this pair of Vector shoes. So I have worn this pair of shoes for a long time. For me, this pair of track shoes is very good and cozy. If the shoes are not good, nobody will wear them for a long time. Why do I like this pair of shoes? The shoes' air circulation is good enough. In addition, the shoes' internal midsole system is very special and this kind of system makes our feet comfortable. That is to say, we can see a particular layer between our tread and insole. This layer is made by some special materials. This layer is on the tread. Therefore our soles can bear the weight of our bodies. The material itself is very soft and elastic. Even if we climb a rugged mountain, our feet are still cozy. I bought the shoes one year ago. I think the shoes are very good. Moreover, I am very satisfied with this test.
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